The brick and mortar small business marketing NECESSITY.
How to Rank Your Local Business
When you search for something you need, search engines return an answer based on an algorithm. For the most part(with the right SEO signals in place of course!) the most popular answer would be what the search returns.
However a HUGE FACTOR that search engines take into consideration is the LOCATION of the user. IE if a user in Seattle searches for an Irish Pub, though there may be more popular pubs in the world, the search engine will list LOCAL ANSWERS for Irish Pubs; thus stressing the value of LOCALIZED SEO SIGNALS.
The new saying should be "Location, Location, Loca-l SEO!"
Audit, Citations, Signals, Oh My!
When Local SEO is our client's focus; a more in-depth approach is taken by our team on 4 Critical Components of Local SEO
- a Full Citation Audit
- Local Directory Citations
- Social Citations
- and On-Page Signals
Percentage of Searches Resulting in Purchases Offline
"According to a recent study, 78 percent of local mobile searches and 61 percent of local laptop searches resulted in purchases offline. In the U.S. alone, there are 7 billion unique local searches monthly. As far as conversion rates go, it could be much worse."
DeFranco Insurance Case Study
Making Sure Your Local Links Are Not Only Pleasing to the Eye, But Optimized for Search!